{"id":219,"date":"2021-07-15T11:35:00","date_gmt":"2021-07-15T11:35:00","guid":{"rendered":"http:\/\/export3.mercury.is\/?p=219"},"modified":"2021-07-20T13:19:48","modified_gmt":"2021-07-20T13:19:48","slug":"ballys-corporation-acquires-the-association-of-volleyball-professionals","status":"publish","type":"post","link":"https:\/\/hotslotbonus.com\/fi\/blog\/2021\/07\/15\/ballys-corporation-acquires-the-association-of-volleyball-professionals\/","title":{"rendered":"Bally\u2019s Corporation acquires the Association of Volleyball Professionals"},"content":{"rendered":"<p>The body is the host of the longest-running domestic beach volleyball tour in the US.<\/p>\n<p>Bally&#8217;s states the acquisition is part of its ongoing omnichannel growth and diversification strategy.<\/p>\n<p>The operator feels the agreement is a \u201csignificant opportunity for the company to gamify and incorporate interactive content into beach volleyball\u201d, which it hopes will drive traffic to its platforms.<\/p>\n<p>Bally\u2019s wishes to leverage AVP\u2019s distribution channels to increase consumer engagement and awareness of the league.<\/p>\n<p>Under the terms of the agreement, Bally\u2019s will acquire all of AVP\u2019s assets, such as trademarks, promoter agreements, associated recurring membership revenue, and all proprietary tournament and league management software.<\/p>\n<p>Adi Dhandhania, SVP Strategy and Interactive, said: &#8220;The AVP is an attractive asset that complements our US sports betting vision.<\/p>\n<p>\u201cDonald and the entire AVP team have done a tremendous job developing the league and transforming it into what it is today; and we look forward to exploring creative ways to amplify and gamify such a dynamic and high-growth sport, providing beach volleyball fans across the nation with unique and interactive content.&#8221;<\/p>\n<p>Donald Sun, former owner and CEO of AVP, added: &#8220;Forming a new relationship with a trusted, forward-thinking partner like Bally&#8217;s offers the opportunity to develop a strategic roadmap that will grow the sport, expand its footprint and provide new resources to better elevate the game and its athletes.<\/p>\n<p>\u201cI look forward to being an integral part of the transition, focusing on the best interests of all AVP athletes, fans, staff and partners.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bally\u2019s Corporation  has acquired professional beach volleyball organisation, the Association of Volleyball Professionals (AVP). <\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[97,7,8,9,10,11,12],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling-news","tag-ballys-corporation","tag-betting","tag-casino","tag-gambling","tag-game","tag-poker","tag-slots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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